Work continues on the website overhaul.

Yesterday, we discussed developing a strong 3-Second Elevator Pitch, and an effective Hero Section while working on our homepage redesign. This is extremely important. Many times the area above the fold on your homepage is arguably the most valuable section of your website in terms of screen real estate.

Not always – but often.

A strong hero section will pull people further into your website, which dramatically increases the odds that they will convert. A conversion can be many different things:

A sale.
An email sign up.
A digital download.
A call.
A click.
A like.
A share.

Simply depends on the goal(s) of the site… make sure you know what yours are. If you’re not sure, you need to schedule a call with a website consultant that can help you figure out your next steps – the steps that will get you where you want to go.

In Bill’s case, the goal is to get people on a call & schedule an appointment. We added a strong call to action in the hero section, but now it’s time to work down the page – and the first thing I want to do is reinforce the fact that Bill Keene is an EXPERT.

Don’t take my word for it – here’s what his clients have to say:

This shows Bill is a real person, other people have already tested him and had a positive experience, so you have nothing to worry about.

This reinforces the bullet points in our hero section.

Next, we’ll start to list out some of the services. Two important points here:

1. First, I’ll identify the keywords and keyphrases that Bill wants to rank for. These will be included in our heading text (H1, H2, and so on).
2. Next, we’ll boil down the content to present the visitor with a clear, easy-to-digest message that speaks to their emotions.
3. We’ll follow this up with another call to action, then another trust indicator in the form of a full customer review, highlighting the most important sentence that again – appeals to emotions.

Notice that both of these sections allow for mobile-friendly styling. The first section can simply remain centered, and the lower section can stack, with the review on top of the picture – also centered.

Tomorrow, we’ll work through the rest of the content deemed important enough for the homepage, all the way down to the footer.

Enjoy the rest of your day, and get some work done!