Landing Page Design is an area – much like SEO – filled to the brim with snake oil salesmen. There are a lot of best practices in place for a reason, and great designers know them. But at the same time there are also lots and lots of buzzwords that get thrown around willy-nilly meant to trick you – dear website owner – into hiring Company X.

As always, it’s best to work with Website Designers & Developers with a proven track record. There are just too many hobbyists and “guys that DO websites in their spare time on the side” ready to help you flush your hard-earned money down the toilet.

Hard pass.

Today I was working with a relatively new consulting client (TAC Response Solutions) that asked me to put a few design ideas “on paper” for a series of landing pages promoting his Active Shooter Response Courses.

We may dig deeper into “the why” for every element later on, but for now… here is where TAC started…

… and here’s where they’re at now…

Our working relationship started with a simple consulting call where owner Brian Stutes told me where he was at, and where he wanted to go – and I told him how we could get there.

This is a step in that process, and it will help him move more product.

Do you want to sell more training courses?

Let me know.

Enjoy the rest of your day, and get some work done!