Building trust is one of the biggest hurdles you need to overcome as an online entrepreneur. People will not buy from you if they feel like that can’t trust you.

It’s that simple.

A strong About Us page can help build trust, along with real customer reviews and other strong trust indicators peppered throughout your website.

The About Us page is interesting though, because it is one of the places that customers will go before they abandon a cart – if they are on the fence. They will look to see:

Is this a REAL company, with REAL customer reviews, and REAL customer service that REALLY CARES about their customers?

If you can address these concerns, there is a high probability visitors on the fence will return to the cart and convert. This CutCardStock About Us Page Redesign helped them address all of these items, and go from “blah” to “WOW!”

In the end, this project was well worth the time and effort – and we now have several more in the pipeline.

I love it.

For an excellent article on abandoned carts, hop over to the BigCommerce blog, and remember if you need help finding ways to improve your website, you can book a call with me here.

Enjoy the rest of your day, and get some work done!