Can you name a simple document that is often overlooked – but when designed correctly, leads to a substantial increase in sales & revenue?

Yup.

Case Studies.

Here is the PROOF that our company is AWESOME… no wait… forget that fluff crap.

“We generate beautiful solutions to difficult problems in a complex world, setting trends and smashing ceilings…”

Blah blah blah. That says NOTHING.

What if instead, we focused on the client?

“These other guys hired us. They took the initial risk. We made them a boatload of money. We can do the same thing for you. Let us show you WHAT WE CAN DO, not HOW WE DO IT.”

Here is the PROOF that our company GENERATES AMAZING RESULTS.

Here is the PROOF that you can EXPECT SIMILAR RESULTS.

(If you hire us, that is.)

I’m in the process of helping Echelon Front fine tune this message and their delivery system.

Check it out:

Remember: potential customers don’t care how cool you look. How smart you are. What tools you use. What car you drive. How much money you have in the bank. They care about what you can do for them. What problems you can solve. What results they can expect.

Show them.

Then deliver.

If you need help designing killer sales handouts that will increase the number of sales you close – hit me up.

Enjoy the rest of your day, and get some work done!