When it’s time to redesign a product page for your online store, there are a few major questions you want to ask:

1. What can you REMOVE?
2. What are your customers missing that they would benefit from?
3. Can we do more with our trust indicators?
4. How can we best utilize the available screen real estate?
5. What would make buying RIGHT NOW even easier?

While working with Swiss Diamond, all of the questions (and many more) were asked and answered. Today I took a crack at this project, and started to work on the product page redesign.

(I’ve already worked with them on the redesign of their header, so we’re simply continuing through the rest of the site. If you want to discuss areas of your website that could be improved, set up a website consultation today.)

Here was what Swiss Diamond had…

… here is where we’re at after round 1 of design work & optimization…

Cleaner. More useful. Extra info in a smaller area. Emphasis on OPTIONS, and BENEFITS for the CUSTOMER are now at the forefront.

Discussion, edits, and collaboration will follow – then, we’ll work on V2. As you can see, there are still several lower areas on the page that need to be improved.

We’ll get there.

Today was a good day. Time to shoot a video update and see what they think.

Enjoy the rest of your day, and get some work done!