Echelon Front has been changing businesses and lives for years now. Between the Extreme Ownership Academy and all of their events, services, and content (blogs, podcast, YouTube & social) it is something that I am very proud to play a small part in. They create products and services that matter. For about 4 years now I’ve helped them with their website(s), online ads, social posts, EOA course graphics and more recently – internal reports and documents.

This week, we’re working on creating a new Client Case Study Booklet that will function as a “leave behind”. My goal is to deliver a nice, clean document with a “corporate” feel that is visually impressive and allows data points to be shared in a powerful way.

Here is an example of the previous report:

Here is that same chart, redesigned, along with a few other sample spreads:

The Lesson:

When you are working with a client of any size paying you millions, thousands or mere hundreds – impressive delivery systems matter. Whether they’ve already purchased from you, or they’re considering a purchase; product packaging, brochures, logos or reports that are visually impressive will tell their subconscious mind “this is valuable.“

People crave valuable things.

Echelon Front is already delivering a valuable service with valuable content (which is most important). Now, they’re completing the package. Clients will see the value before they read a single word.

How do your reports look?

If you’re not sure, let’s review them together. It is never a bad idea to invest in your packaging, website, handouts or logo.

Have a great day – and get some work done!